Pregnancy and labour in utmost comfort. The trend for premium care is growing despite the crisesArticle
25. 05. 2021 Gynecology
"We are seeing an increasing trend in the number of women who are seeking out premium medical care for a greater comfort during their pregnancy and childbirth” confirms Dr Jiří Chod, a gynaecologist at Canadian Medical. The trend is also related to how the increasing maternal age and their career ambitions. The growing range of services and the high quality in this segment of the industry is also growing which is only encouraging this trend. "Women don't have to go from doctor to doctor anymore, or wait for “their turn” waiting rooms, go to a different facility just to have their blood taken and so on," adds Dr Jiří Chod, summarising the absolute basis of above-standard services provided to future mothers by Canadian Medical.
Dr. Chod sees the fundamental potential of above-standard care is even more comprehensive."Targeted examination are in place to prevent congenital malformations of the fetus. A combination of genetic screening in the first trimester as well as a detailed morphological examination of the fetus in the twentieth week of pregnancy, "explains Dr. Chod, obstetrician and gynaecologist with a combined experience in the OBGYN field of twenty-eight years.
A woman’s life “after children”
While pregnancy and childbirth are being addressed more and more thoroughly by women, they often forget about later preventive check-ups. "Often, after the birth of their children, a lot of women tend to forget about the importance of gynaecology," says Dr. Jiří Chod. In his practice, unfortunately even today, he meets women who haven’t undergone a preventive gynaecological examination for as long as ten years after giving birth. And the risk of cervical cancer among the population remains high. 850–900 tumours are diagnosed annually in the Czech Republic.
The incidence, which is the number of new diseases per 100,000 women in one year, is still high despite a slight decrease in the last ten years, with a diagnosis in about 16 for every 100,000 women. The average age of affected women is 49 years with the first peak around 35 to 45 years and the second around 65 to 75 years.
Preventive check-ups are therefore absolutely crucial, regardless of age. Any fear or reluctance to find and book appointments for a preventive examination is very addressed by the Canadian Medical app for mobile phones. It lets you book an appointment quickly and without waiting, as well as get a prescription for any medication you may have run out of.
At our clinic, we usually perform a comprehensive gynaecological examination once a year, including colposcopy, cytology and HPV testing as part of the preventive screening for cervical cancer. "If a clinical finding is not in the norm, we are able to address it professionally and competently thanks to modern equipment and technologies that play an increasingly more prominent role in our field. Currently, many pathologies can be detected in time, and the sooner we find them, the better we can usually treat them, " explains the doctor.
Dr. Chod himself specialises in expert colposcopy, which is of great importance in the prevention, diagnosis and treatment of pre-tumorous stages of cervical cancer, which can be accurately targeted and treated with a relatively simple and non-invasive surgical intervention, so-called conization. He is also very experienced in the field of related gynaecological and minimally invasive endoscopic surgery.
The rise of aesthetic gynaecology
With the growing interest in a healthy lifestyle and mental well-being, there has also been a growing awareness and demand for aesthetic procedures in the gynaecological field. "Nowadays, it isn’t unusual for women to seek cosmetic or plastic beautification procedures on their face or body parts, and now we are also able to offer them many options to ease any dissatisfaction that they may have in their intimate areas. Clients come for consultation for cosmetic reasons, with a feeling of discomfort during sports activities, in intimate and sexual life, often also with a functional defect of the birth canal, "says Dr. Chod.
Certain procedures are more sought out by women who have had an injury during labour or a poor recovery rate. "Another group consists of women in whom the tissue of the external genitalia and vaginal mucosa loses their natural moisture and elasticity due to the decreasing hormonal supply," explains Jiří Chod, adding that this situation can be solved by the plastic surgery of the external genitalia or gentle local application of hyaluronic acid. "The goal of our care in this case as well is for women to be satisfied and healthy," he adds.