What is healthy is also beautiful. The balance of the mind and body is at the core of a healthy individual and therefore, our new campaign focuses on the image of healthy bodies, which are beautiful through their energy, strength and elegance.
Taking care of our health is in a way a positive form of selfishness- we think only about ourselves and our closest ones, and we ensure that we and our family have good health. That is why, in this new campaign, we are showing the bodies of our clients and their beauty highlighted through their strength, energy and vitality.
It is a positive and artistic representation of a “doctor's visit” which isn’t portrayed with fear and pain, but rather care and harmony.
The black and white photograph emphasises the essence of what is pictured- it brings a deeper meaning, and draws one's attention with its simplicity.
The campaign was formed in collaboration with the famous Czech photographer, Alžběta Jungrová, who’s photos will be decorating the interiors of our clinics from the 1st of August 2019. We believe that they will be a beautiful addition to our environment and make it more pleasant and enjoyable.
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Alžběta Jungrová’s (1978) interest in photography started in elementary school, and she later on graduated from a secondary graphic-design school in Hellichova street. She started working for the daily newsletter MF Dnes, and for the editors of Hospodářské noviny and Lidové noviny. Between the year 2000 to 2002 she lived and worked in the USA and in London. She considers the basis of her work to be the genre of documentary and reportage photography, as she is enticed by the lives and stories of her generation. She travelled far and wide to capture her stories, and often photographed in very marginal situations. She has received several awards in the Czech Press Photo competition.